What’s in a name? There has been a lot of press coverage about Atom Bank over the last couple of years and the expectations are high. A customer driven, “tech” enabled bank that aims to change the way customers interact with their money and their bank of choice. Our decision to lead with the distribution of our mortgage proposition via the intermediary market was a clear one. Given the ever present need for and importance of advice, and the increasing share of the market UK brokers retain, we knew that this is where our focus must lie.
However, there is another Atom in this galaxy, one which has been around for a long time and has created a great name for itself in the intermediary world. So the need to provide a little clarity ensued…
Digital Mortgages by Atom Bank was created to establish the distinction we both needed to trade without confusion in the market. All Types of Mortgages (AToM), the mortgage broker, distributor and packager under the successful leadership of Vic and Dale Jannels has been a great success story in providing specialist services for the intermediary market, weathering the economic storms of 2008 and building a strong business on the other side.
However, they are not a bank and are not providing their own products - and that’s just where the difference starts. Digital Mortgages, although distributing via the intermediary market, are the trading name of Atom a fully licensed bank in the UK offering a range of products and services to customers. We have already launched our savings and business lending propositions and we will soon take the next step with residential mortgages.
We’re the UK’s first bank built exclusively for mobile. We’re redefining what a bank should be, making things straightforward, personal and great value. What’s more, we’re always at hand, because we’ll be packing an entire bank into our App for your customers. We are truly different and are committed to providing the best service we can to you and your clients.